What was the creative process for the poster like?
The poster, made by renowned designer Andreu Gallart with the collaboration of Joan Jarque and Anna Aguilera and photography by Joan Gosa, refers to the classic stories of terror and music, headed by the Phantom of the Opera. The mask as a theatrical and operatic element, but also as an object of concealment and mystery, is the protagonist of a clean and minimalist composition behind which hides a new batch of the most terrifying and disturbing cinema. Gallart is the author of the festival’s logo, and he plays with a merging of masks and fonts including two versions of the poster -in a day and night fashion-, which set a dark and ghostlike sense.
“We commissioned a Venetian mask that was reminiscent of the Phantom of the Opera but not in an exact way, as we didn’t want to tie it to just one movie. We painted it white and photographed it to include it in the poster.
To chose the typography, we did not want to continue with the neutral letters and big logo of previous editions, but instead we went to rather classic typefaces and made an ornate version, which connects you with the codes of classical opera. Then we put the word “terrormolins” so that when it interacts with the mask it takes on a greenish tone that in the popular imagination can refer us to the phantasmagorical world.
Finally, we have played with these two versions at night and during the day. Or dark and light. Depending on the version, the mask takes on a much darker look, although the ghostly tone is maintained in both. This can give play when it comes to concatenating them and making contrasts, for example in street flag-banners.”
About the authors:
Andreu Gallard. Art director specialized in corporate image, editorial design and illustration. He combines his work as art director at the Conga studio with his own solo graphic design projects. He has been awarded several times in the Laus and Aspid awards. He has collaborated, along with other renowned professionals in the sector, in the development of various corporate image projects such as the redesign of the Laboratorios Ferrer brand, the new art direction for the Re-Read bookstore chain or the institutional communication of Infrastructures of the Generalitat de Catalunya.
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